What we do

Social preferences, economic assessment and innovative solutions for rewilding

Rewilding is one of the most important and intensively discussed landscape changes now occurring in European countries, both at the local and EU levels.  

Despite its many ecological benefits, people from different walks of life, sectors of society and interest groups often have different perceptions of rewilding.

People’s views and opinions might be influenced by a close cultural relationship with the landscape, the economic activities they are engaged in, their livelihoods and land use traditions, or values and beliefs linked to a person’s field of study. Laws, regulations and financial instruments are also key determinants in how rewilding is perceived and implemented in practice. And of course, places do matter: radical differences might exist in how rewilding is perceived in abandoned lands of Europe’s Mediterranean region and northern temperate forest reserves.

Bird on camera

mushroom photo

Through a mix of on-the-ground surveys, case studies, desk-based research and interpretative analyses, WILDCARD is assessing the drivers of differences in people’s perceptions and conceptualising strategies and opportunities to better align them.

The goal is not only to ensure top-down public acceptance of decisions concerning landscape management but also to inform decision-makers of public preferences in a bottom-up approach.

Taking public opinion into account is crucial to adapting rewilding options to the wishes and capacities of stakeholders. Thus, WILDCARD will assess public attitudes towards rewilding schemes by using consolidated methodologies and identifying potential challenges in decision-making based on an extensive and in-depth stakeholder dialogue.

Work Package Lead:

Prof. Laura Bouriaud, Ştefan cel Mare University of Suceava

Photo Laura Bouriaud
logo universitatea stefan mare suceava

Involved partners